Michelin Enters into Partnership with Digital Freight Forwarder, sennder

Michelin and sennder enter partnership

This partnership provides sennder’s carriers access to Michelin’s suite of tyre solutions on special termsMichelin and sennder are working to make road freight more cost-effective and less carbon intensive through providing a range of services to fleets. 

Michelin and sennder Announce Partnership 

Michelin has announced its partnership with sennder, to provide carriers with greater access to Michelin’s suite of innovative tyres on special terms. 

The partnership will give sennder’s carriers customised access to a suite of Michelin tyres; that are low-rolling resistance, saving fuel consumption and durable, increasing tyre mileage, making journeys more cost-effective and sustainable.  

Carriers can choose the tyre best suited to their needs. For example, Michelin’s long-haul MICHELIN X LINETM range, which offers low rolling resistance, or the new MICHELIN MULTITM  ENERGYTM  range that is designed for both short- and long-haul transport and saves drivers up to 1.2 litres of fuel per 100 kilometres. 

As part of the partnership, Michelin will provide sennder carriers access to its retreading services that replace the tyres’ tread, recycling the casing – reducing wastage and making tyres increasingly cost-effective. 

sennder and Michelin’s collaboration will initially focus on Northern Europe and Iberia, with plans to scale it across other European markets throughout 2021.  

Philip Cordes, Michelin Vice President Marketing B2B Europe North, said: “We attach great importance to digital mobility and fleet solutions. In Europe alone, we have 1,000 staff members working on the digital Michelin Services & Solutions portfolio. We are therefore looking forward to working with sennder to explore new, innovative avenues.” For more than 130 years, Michelin has been successfully developing tyres, services and solutions to improve long-term mobility. 

“Our partnership with Michelin is focused on innovation that makes European road freight fit for a sustainable future, benefiting carriers and shippers alike, said Franck Marcaire, Head of Value Added Services at sennder. 

He continues, “In addition to sennder’s fast payment terms and exclusive fuel cards, our carriers now have access to premium MICHELIN tyres and services, through a digital hassle-free process. Michelin’s retreading services and low rolling resistance tyres fit perfectly alongside sennder’s digitalised logistics offer that we have built around data and low-carbon fuels.” 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 

Email: charlotte.nahon@retreadingbusiness.com

Phone: (44) 1270 668 718

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