Michelin First Customers for Crossgrip


Buckinghamshire-based Energy Generator Hire has become the first customer in the UK to specify Michelin’s CrossGrip tyre, fitting nine JCB telehandlers with the new multi-purpose fitment that is designed for operation on roads, grass and in the snow.

Energy Generator Hire Becomes First Crossgrip Customer

The new tyres are perfectly suited to Energy Generator Hire’s business, which involves hiring specialist generator equipment for outdoor events, with past clients including BBC Hyde Park and the Wilderness Festival.

Energy Generator Hire saw the potential for the new tyres to help ensure grass remains in pristine condition on sites where its telehandlers are working. It was then quick to have Michelin Exelagri dealer Farol Tyres convert its fleet from their existing competitor fitments to Michelin’s new 400/80 R24 CrossGrip tyres.

Iain Cooksley, Senior Manager at Energy Generator Hire, says: “Our work involves travelling on sites where there is often manicured grass, and it’s our job to get materials handling equipment in and out without anyone knowing we were there.

“These new tyres promise to be even kinder to the grass we’ll be driving on than anything we’ve had before, so we were happy to invest in changing the tyres on all nine machines at the same time.

“They have very quickly outperformed on all levels and are a perfect fit for the job – I’m so glad we’ve made the switch and they’re proving to be a huge success with our clients.”

The Michelin CrossGrip tyre offers a high load capacity and features a special rubber formula designed for year-round use. Its non-directional tread patterns ensures excellent precision for the driver when manoeuvring, in either forward or reverse gear, plus the optimised tread pattern delivers great traction on snow.

Energy Generator Hire is a family-run business offering full turnkey hire solutions for short- and long-term use at events across England and Wales, including weddings and festivals.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: commercialtyrebusiness@btconnect.com

Phone: (44) 1270 668 718

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