Linglong Tire welcomed 120 European dealers to Milan to showcase business growth, new products and plans.
European Partnerships Drive Sales Growth in a Challenging Market
From October 10th to 13th, the European Linglong Tire Partner Conference took place in Milan, where Linglong Tire welcomed 120 dealers from across Europe. Linglong Tire CEO Lingkun “Andy” Zhou and Vice President Yongchao “Aaron” Xu briefed dealers on Linglong’s key news, shared the current fiscal year’s results, and offered insights into Linglong Tire’s future strategy.
Zhou assessed market developments in the first half of 2026 and emphasised that, despite a difficult and constantly changing market environment, Linglong was extremely successful with its trading partners and achieved strong sales growth. This success is possible only through the professional, close cooperation between the tyre manufacturer and its European distribution partners.
New Dealer Incentives and Tyre Launches Planned for 2027
Kai You, responsible for Global Marketing at Linglong Tire, informed about the new Linglong Tire dealer program “Linglong Hub”, which will start shortly and will offer dealers further incentives to market Linglong Tire in the future: dealers receive quantity-based unit bonuses as well as customised marketing packages, such as POS packages, to help sell Linglong tyres in the shops.
Andreas Krause, Head of Research and Development in Europe, then presented the latest products of the three group brands sold in Europe, Linglong, Crosswind and Leao, which will be available from spring 2027.
The focus is on van tyres, so the Linglong Dura Master Van 4S and the Leao Nova Force Van 4S, both all-season tyres for vans and campers, will be available soon. The most important new release in 2027 will be the new UHP tyre Linglong Sport Master 2, which customers could get to know and test the next day.
First Western European Tyre Centre Opens in Italy
The bus then took all guests to Villongo, a city located north-east of Milan, where the first Linglong Tire Centre built in Western Europe was officially opened by Linglong Tire CEO Lingkun “Andy” Zhou, Gigi Pezzotta, owner of Sebino Pneus and Renato Paghera, Sales Director at Fintyre and supplier of Sebino Pneus. The Linglong Tire Centre was fully branded Linglong Tire inside and out and is considered a benchmark for other Linglong Tire Centres opening soon in Italy and across Europe.
Then all went to the Alfa Romeo Museum, a brand that belongs to the Stellantis Group, one of Linglong Tire’s most important original equipment customers worldwide. After a guided tour of the museum, the day ended in the museum restaurant with a festive gala dinner, delicious drinks and Italian music played live by a band.
The next day, dealers tested the new Linglong Sport Master 2 UHP tyre at the Balocco test track near Milan, experiencing its performance on Mercedes-Benz and AMG models.
The event ended with dinner at the legendary El Porteno Restaurant, which, in addition to the outstanding cuisine, thrilled guests with a spectacular dance and music show and provided the perfect setting for the European Dealer Conference, which will take place again in London in 2027.
