Michelin Launches Click2Sell ‘Website in a Box’

An Example of Michelin’s Click2Sell Websites.
Tyre dealerships can roll out a personalised, business-boosting website in just two hours with the help of Michelin Click2Sell – a flexible ‘website in a box’ that helps dealers build their online presence.

Click2Sell is believed to be the only tyre manufacturer-backed website-building package to allow dealerships in the UK and Ireland the freedom to promote their chosen tyre range online – whether that’s Michelin tyres or a competitor – and is available to any tyre dealership.

The initial service is now available, with Michelin Auto Professional dealerships enjoying a discounted rate, and the support of the Michelin team both during and after the set-up process.

Nick Gilbert, Digital Marketing Manager at Michelin, says: “We want to help independent tyre dealerships around the country get the best from the online marketplace, win new customers, and boost revenue. With our Click2Sell offer, it’s easy for a dealership to develop a strong online presence, and they don’t need to have any prior digital experience to get up and running fast.”

Once a dealership’s initial Click2Sell website is online, the dealer can add additional applications, including pay-in-store stock reservation, and upsell services such as air conditioning recharging and wheel alignment through an online appointment booking system.

Michelin’s Click2Sell service is built around a flexible website template that can be customised to match the dealership’s branding. Dealerships can also take advantage of features including an interactive map to illustrate points of sale, an area to run promotions, and a dedicated customer feedback system.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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