Michelin Launches Click2Sell ‘Website in a Box’

Tyre dealerships can roll out a personalised, business-boosting website in just two hours with the help of Michelin Click2Sell – a flexible ‘website in a box’ that helps dealers build their online presence.

Click2Sell is believed to be the only tyre manufacturer-backed website-building package to allow dealerships in the UK and Ireland the freedom to promote their chosen tyre range online – whether that’s Michelin tyres or a competitor – and is available to any tyre dealership.

The initial service is now available, with Michelin Auto Professional dealerships enjoying a discounted rate, and the support of the Michelin team both during and after the set-up process.

Nick Gilbert, Digital Marketing Manager at Michelin, says: “We want to help independent tyre dealerships around the country get the best from the online marketplace, win new customers, and boost revenue. With our Click2Sell offer, it’s easy for a dealership to develop a strong online presence, and they don’t need to have any prior digital experience to get up and running fast.”

Once a dealership’s initial Click2Sell website is online, the dealer can add additional applications, including pay-in-store stock reservation, and upsell services such as air conditioning recharging and wheel alignment through an online appointment booking system.

Michelin’s Click2Sell service is built around a flexible website template that can be customised to match the dealership’s branding. Dealerships can also take advantage of features including an interactive map to illustrate points of sale, an area to run promotions, and a dedicated customer feedback system.