Michelin Awarded for Customer Service in Spain


For the fourth consecutive year, Michelin receives the Leaders in Service award given by the “Leaders in Service Competition” in Spain, in recognition of companies that stand out for the quality of their customer service. 

Michelin’s Customer Service Recognised at the 2021 Leaders in Service Competition 

Michelin has received the Spanish Leaders in Service 2021 award, awarded in the tenth edition of the “Leaders in Service Competition.” Michelin receives this recognition for the fourth consecutive year thanks to the quality of its customer service, driven by the Group’s strategy which puts the consumer at the center of attention. 

Michelin strives to satisfy the needs of its customers under the premise that a premium brand must not only provide the best products, but also the best relationship with the customer, both in the purchasing process and with its associated services. With this in mind, over the last few years Michelin has transformed its customer service departments to establish a multi-channel relationship and offer support as close as possible to the needs of users. Through its different channels (telephone, email / form, web browsing, social networks or virtual chat), Michelin's experts advise consumers and resolve any questions related to their tyres. The advice begins with the recommendations to the customer before going to the authorised dealer or workshop, continues during the purchase and extends throughout the life of the tyre. 

Anthony Espie, Michelin Europe Director of Customer Service, states: “Our employees play a fundamental role in the response and service provided to our customers. They understand that the quality of this relationship helps build trust in our brand and they are proud of it. This recognition honours us and encourages us to continue down this path with more motivation.” 

Michelin has been one of the 20 companies awarded in the 20 categories included in this edition of the "Leaders in Service Competition," which held its awards ceremony this Tuesday, December 1, virtually. To achieve this recognition as leaders in customer service, Michelin has passed a demanding evaluation that consists of more than 200 tests in the respective remote channels of the company, together with a satisfaction survey carried out with 2000 people. 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 

Email: charlotte.nahon@retreadingbusiness.com

Phone: (44) 1270 668 718

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