The Vredestein is to become title sponsor of the highly popular annual ‘Les 20 km de Paris’ mass-participation running event.
Vrendestein To Sponsor A Running Race in France
Apollo Tyres, which owns the Vredestein brand, has signed a new four-year sponsorship deal for the event, which is expected to welcome over 32,000 runners from around the world when it next takes place on 9 October 2022. This year marks the 44th edition of Les 20 km de Paris, and the historic race will once again start under the Eiffel Tower and pass many of the city’s most iconic points of interest before revisiting the tower for the finish.
Vredestein stated that running promotes a more sustainable and healthier lifestyle, and this new sponsorship agreement will help drive awareness of the Vredestein brand as the company forge their own plans for a more sustainable future. Vredestein is already excited about the race in October and will be encouraging their employees and partners to get involved. Vredestein would be the first tyre brand to sponsor the race in its 44-year history, and is delighted to support the brand’s evolving marketing strategy in Europe.