Apollo Tires Appoints New Off-Highway Tyre Specialist for the UK

Darren Longstaff, OHT Specialist at Apollo Tires

Darren Longstaff joins with over 35 years’ experience in the tyre industry, including roles in production and sales. He becomes responsible for Vredestein agricultural and industrial products, and Apollo-branded industrial and construction tyres. 

Longstaff Joins Apollo Tires UK 

Apollo Tires (UK) has appointed a new specialist to oversee sales of its growing range of off-highway tyres (OHT) and support existing and new customers. Darren Longstaff becomes Apollo Tires’ OHT Specialist and brings over 35 years of experience in the tyre industry. 

Longstaff will be responsible for the sales and marketing of Vredestein agricultural and industrial products, as well as the Apollo range of industrial and construction tyres. He will report to Apollo Tires UK Country Manager, Karl Naylor, and work closely with the European OHT Head Office based in the Netherlands. 

Longstaff began his career as an apprentice for Michelin Tires, and joins from ATG/Yokohama Off Highway Tires where he worked as a Field Engineer and most recently as Business Development Manager, responsible for the Alliance and Galaxy brands. 

“I’ve spent my entire working life in the tyre industry, with experience in manufacturing, technical, motorsport, sales and marketing; working for manufacturers and in the retail sector and covering all product categories,” explains Longstaff. “Apollo Tires is highly ambitious, has a growing product portfolio and has a lot to bring to the OHT segment. I’m looking forward to getting immersed and driving this area of the business forward with existing and new customers.” 

Naylor adds, “I’m delighted to welcome Darren to the Apollo family and I’m certain he will add real value to our OHT operations. While we are continually investing in R&D and new product development, to bring industry leading tyres to the market; we also need to invest in the right people to support our customers and end users. The appointment of someone with Darren’s skills and level of experience is critical to achieving our growth plans in these market sectors.” 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 

Email: charlotte.nahon@retreadingbusiness.com

Phone: (44) 1270 668 718

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