Yokohama Off-Highway Tires: Only Moderate Price Increases Despite Exploding Cost

Yokohama Off-Highway Tires Europe (YOHT)

Raw materials cost and freight rates continue to rise at a dramatic pace on the global commodity markets. Some of the raw materials have shown alarming increases, up to 30%, and can be a cause of concern, calling for further actions few months down the line.  

Most Cost Increases Not to Affect YOHT Customers 

Whilst Yokohama Off-Highway Tires Europe (YOHT) has – and will continue to absorb most of the additional costs, it is inevitable to pass on part of the increase onto the market. Resulting price increases of around 5% will be fairly moderate and be applicable for products from all plants and across the entire YOHT portfolio.  

“Customers have received the new price lists at the start of June 2021; the price increase will take effect from 1 July 2021” explains Koen van Gemert, Head of Finance – Europe, at Yokohama Off-Highway Tires. The first price increase was implemented on 1st January 2021, while the second took effect 1 April 2021. This 3 rd price increase will apply again to the entire portfolio of Yokohama Off-Highway Tires Europe brands (Alliance and Galaxy). 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


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