Apollo Tyres Appoints New Director Off-Highway Tyres Division


Apollo Tyres has appointed Guido Boerkamp as the new Director of its Off-Highway Tyres (OHT) division.

Apollo Tyres Appoints Boerkamp Off-Highway Tyres Director

Guido Boerkamp succeeds Ruud Nijland who is retiring after over a decade at the company in this position. Boerkamp brings 27 years of OHT experience, having first joined the company in 1995 as a Product Specialist for agricultural and industrial tyres. He subsequently worked as Product Manager, Business Development Manager and Head of Product Group, before leading Apollo TyresEuropean OHT R&D division.

In his new position he will oversee the sales and marketing of Apollo Tyres and growing range of Vredestein. Following with Apollo branded agricultural, industrial construction products and also managing further growth across Europe. He will report directly to Yves Pouliquen, Head of Sales and Marketing Europe at Apollo Tyres

Boerkamp have spent his entire career within Vredestein before its acquisition, and since then with Apollo Tyres. He experienced first-hand evolution as the needs of the agricultural and industrial construction sectors have changed across Europe. Boerkamp is honoured to now take the next step, leading the OHT business into a new era and with responsibility for a growing product portfolio. He would like to thank Ruud for laying the foundations during his impressive tenure at the company.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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