Treadsetters to Distribute Apollo Vredestein UK’s TBR Range Distribution

The UK subsidiary of Apollo Vredestein has selected tyre wholesaler Treadsetters to handle sales and distribution of the Apollo truck and bus tyre range across England, Scotland and Wales. 

Apollo’s debut in Europe’s notoriously competitive TBR tyre sector has barely marked its first year, and the decision to partner with Treadsetters will help it in achieving the tyre manufacturer’s strategy of rapid growth in the TBR sector by combining its product offering with an experienced distribution partner.   

Karl Naylor, Apollo Vredestein UK Country Manager, explains: “We recognise that to succeed in the UK TBR market, not only do we need to offer products that satisfy the fleets’ performance requirements, but also to meet the dealers’ demands for high levels of stock availability and service delivery, which can only be achieved with a locally-held stock in the UK.”

Naylor continued, “we have chosen to partner with Treadsetters to ensure the best professional approach to stock, sell and deliver our tyres.”    

Matthew Smith, Treadsetters Managing Director, says: “We look forward to working closely with Apollo Vredestein UK. We are extremely impressed with the Apollo TBR product and have already begun to offer it to our extensive network of customers.”