Treadsetters to Distribute Apollo Vredestein UK’s TBR Range Distribution

Apollo Vredestein
Apollo Vredestein has chosen Treadsetters to handle sales and distribution of Apollo’s truck and bus portfolio in the UK.
The UK subsidiary of Apollo Vredestein has selected tyre wholesaler Treadsetters to handle sales and distribution of the Apollo truck and bus tyre range across England, Scotland and Wales. 

Apollo’s debut in Europe’s notoriously competitive TBR tyre sector has barely marked its first year, and the decision to partner with Treadsetters will help it in achieving the tyre manufacturer’s strategy of rapid growth in the TBR sector by combining its product offering with an experienced distribution partner.   

Karl Naylor, Apollo Vredestein UK Country Manager, explains: “We recognise that to succeed in the UK TBR market, not only do we need to offer products that satisfy the fleets’ performance requirements, but also to meet the dealers’ demands for high levels of stock availability and service delivery, which can only be achieved with a locally-held stock in the UK.”

Naylor continued, “we have chosen to partner with Treadsetters to ensure the best professional approach to stock, sell and deliver our tyres.”    

Matthew Smith, Treadsetters Managing Director, says: “We look forward to working closely with Apollo Vredestein UK. We are extremely impressed with the Apollo TBR product and have already begun to offer it to our extensive network of customers.”

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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