Vredestein As Title Sponsor Of Iconic 'Les 20 KM De Paris' Race


The Vredestein is to become title sponsor of the highly popular annual ‘Les 20 km de Paris’ mass-participation running event. 

Vrendestein To Sponsor A Running Race in France 

Apollo Tyres, which owns the Vredestein brand, has signed a new four-year sponsorship deal for the event, which is expected to welcome over 32,000 runners from around the world when it next takes place on 9 October 2022. This year marks the 44th edition of Les 20 km de Paris, and the historic race will once again start under the Eiffel Tower and pass many of the city’s most iconic points of interest before revisiting the tower for the finish. 

Vredestein stated that running promotes a more sustainable and healthier lifestyle, and this new sponsorship agreement will help drive awareness of the Vredestein brand as the company forge their own plans for a more sustainable future. Vredestein is already excited about the race in October and will be encouraging their employees and partners to get involved. Vredestein would be the first tyre brand to sponsor the race in its 44-year history, and is delighted to support the brand’s evolving marketing strategy in Europe

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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