This partnership is a demonstration how passion and innovation can coexist effectively
BKT Announces Extension of Partnership with KFC Big Bash League
The KFC Big Bash League (BBL) has extended its partnership with BKT for another three years by renewing the agreement with Cricket Australia, the governing body of all events around this sport in this country.
BKT has been an Official League Partner since 2018. This recent extension further strengthens the commitment of both organizations to support the growth of Australian cricket and to enhance the overall cricketing experience for fans and players.
Thanks to the latest renewal, BKT’s partnership with the KFC Big Bash League adds up to eight years, making the Indian tyre company one of the league’s most enduring partners. BKT’s dedication to innovation and performance is in line with the values and goals of the BBL. Therefore, the company is a valuable partner in the mission to promote and develop cricket nationwide.
“Just as cricket thrives on teamwork, our partnership with the BBL has deep roots in the winning synergy from the outset. Our shared passion for this extraordinary sport has driven us to devise engagement activities that bring added value to the cricket experience. It has been a pleasure and an honor to grow alongside the BBL” states Rajiv Poddar, Joint Managing Director of BKT ”
This partnership fully reflects Australia’s importance to BKT as a key market for over a decade to date.”
BKT’s presence and involvement in Australia’s premier sport has a direct and positive impact on the company’s core business, i.e. Off-Highway tyres.
