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BKT to Sponsor World Curling Championships in Canada until 2026


BKT enjoys a sound reputation when it comes to moving within the world of international competition.

BKT will continue to be the Title Sponsor of the upcoming World Championships

For BKT, sport has always been an extraordinary carrier for inspiring people, promoting healthy competition, and spreading positive values. Present in more than 160 countries around the world, BKT will continue to support the World Curling Championships, as confirmed earlier today by Curling Canada and the World Curling Federation.

BKT will continue to be the Title Sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship, scheduled for March 16-24 at Centre 200 in Sydney, Nova Scotia. A vital start, as curling is the most broadcast women’s sport in Canada.

The company became first involved in curling as a co-sponsor of the 2020 Continental Cup of Curling and has since then every year been actively engaged in international curling events, including the 2021- and 2023-Men’s World Championships and the 2022 Women’s World Championships.

BKT Tires offers a wide range of Off-Highway tires specifically designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV, and gardening sectors. BKT’s innovative solutions, designed to cater for every user need, include more than 3,200 products sold globally. The brand enjoys a high level of visibility worldwide, partly due to a wide array of sports sponsorships.

This partnership between BKT Tires and the World Curling Championships truly manifests the company’s commitment to promoting values such as fair competition, innovation, and inspiration through the sporting world. Canada, having a rich tradition in curling as well as a passion for world-class sporting events, is the ideal setting for this exciting partnership.

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