BKT will remain title sponsor of Ligue 2 BKT for a further four seasons, until the end of the 2027-2028 season.
BKT announced the Extension of a Partnership initiated a long time ago with La Ligue de Football Professionnel
The renewed partnership also includes the sponsorship of digital content and the development of a Corporate Social Responsibility programme.
“We are proud to continue this journey with the prestigious Ligue de Football Professionnel, thus strengthening our bond with this wonderful sport and with all French fans” – says Lucia Salmaso, CEO of BKT Europe.
“We are particularly pleased to announce this extension of our partnership with BKT. We are delighted with the confidence that BKT has shown in us and look forward to continuing our collaboration and promoting Ligue 2 in the heart of our territories,” says Benjamin Morel, Managing Director of LFP Media.
This announcement confirms that for the company, sport represents a tool for increasing its brand awareness and strengthening its international positioning, a distinctive strategy that helps the brand to reach its target audience through less traditional channels.