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Continental Tyres celebrates 13th year of sponsoring Women’s League Cup

Continental Women's cup

The group stage fixtures for the 2023-24 FA Women’s Continental Tyres League Cup kick-off this week, as the tyre manufacturer celebrates its thirteenth consecutive year sponsoring the flagship competition.

Continental Tyres first signed as founding partner of the Women’s League Cup in 2011

The draw promises excitement across all five groups, following the success of the previous tournament, which saw record sell out ticket sales for the anticipated final, with almost 24,000 tickets sold. With 20 clubs in the running to take home the  League Cup Trophy, the ten Round 1 fixtures will kick off the competition on Wednesday 11th October 2023.

2022-23 semi-finalists Manchester City will go head-to-head with Everton, while newly-promoted Watford will take on the London City Lionesses, and West Ham face off against Charlton Athletic – with all teams kicking off the first round of their campaigns on the same day. Since then, the title partnership has seen Continental continue to offer fans a pre-match experience which includes target shooting, agility games and an opportunity to have a picture with the League Cup Trophy.

Baroness Sue Campbell, Director of Women’s Football at The FA, said: “With a 13th FA Women’s Continental Tyres League Cup on the horizon – of which they’ve been a title partner from the start – it’s important to us to recognise the support and commitment Continental Tyres have shown to the women’s game for such a long time. Their partnership is invaluable in growing the competitiveness of our top-flight leagues, and we’re looking forward to working alongside them for another edition of the beloved ‘Conti Cup’ this season.”

Pete Robb, Marketing Director for Continental Tyres, said: “The women’s game has grown every year since we first came onboard in a sponsorship capacity. Through our longstanding partnership with the FA, we’ve been able to promote safety and performance both on and off the pitch – from grassroots to the highest level.”

The group stages of the FA Women’s Continental Tyres League Cup will run from 11th October 2023 through to 25th January 2024, with the quarterfinals scheduled for 7th – 8th February 2024, the semi-finals on 6th – 7th March 2024, and the final on 31st March 2024.

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