ATIRE has announced the appointment of Thierry Miche as Director – OEM & Product, effective 21 September 2026.
About the appointment
Before joining ATIRE, Miche spent 26 years at Michelin, including time at Solideal and Camso. In his most recent role as Product Manager Director – Beyond Road, he led the Beyond Road product portfolio and teams across Belgium, Canada, France, and the USA.
He also served as Product Line Executive Director – Material Handling, carrying full P&L responsibility for manufacturing sites in Belgium, Germany and the USA, including leadership of global R&D teams in Belgium and Sri Lanka.
In his new director role at ATIRE, Miche will provide strategic leadership across OEM and Product, aiming to strengthen ATIRE’s product portfolio, deepen OEM relationships, accelerate product and market development and identify new global technical and commercial opportunities for the business.
