Long-term collaborators Sailun and Bohnenkamp signed a sponsorship agreement to become official tyre partners of the Lower Saxony football club Vfl Osnabrück
Sailun and Bohnenkamp joined Forces in a Partnership that will initially run for Three Years
Sailun and Bohnenkamp AG are the new tyre partners of VfL Osnabrück. Both companies have signed a three-year sponsorship agreement with VfL Osnabrück. Hence, Sailun and Bohnenkamp will be official tyre partners of the second division football club with immediate effect
Henrik Schmudde, Head of Marketing at Bohnenkamp AG sees the brands well positioned in the VfL context: “It is important and right for Bohnenkamp AG as one of the largest employers and trainers in the city to fly the flag here locally.” VfL Managing Director Michael Welling welcomed this idea: ” We are very pleased about the initiative of Bohnenkamp AG to be present on our platforms together with the global brand Sailun.”
Bohnenkamp AG had already been part of VfL’s Partner Pool for Several Years
Sailun is one of the most important companies in its sector, with an annual production capacity of more than 80 million passenger car tyres and more than 25 million truck tyres and sells them in 180 markets around the world. The new premium sponsor of the VfL has a long-standing business relationship with Bohnenkamp AG. In addition to Sailun treads, the tyres of its subsidiary brand Maxam are also represented in the product range of the Osnabrück-based tyre wholesaler.
VfL and Bohnenkamp have agreed not to disclose the amount and details of the sponsorship.