Michelin has launched MICHELIN BIBTRACK as the new name for its agricultural track portfolio after divesting Camso.
New BIBTRACK Brand Builds on Agricultural Track Heritage
Michelin has introduced a new brand portfolio within its Beyond Road division after divesting the Camso business. From September 2026, tracks formerly sold under the Camso brand will be rebranded as MICHELIN BIBTRACK.
The new name celebrates Michelin’s agricultural heritage, with the term BIB representing a history of innovation that began in the 1980s and developed through iconic tyre ranges such as AGRIBIB, AXIOBIB, MULTIBIB, YIELDBIB and EVOBIB.
Agricultural Tracks Deliver Traction, Durability and Soil Protection
Agricultural tracks and systems play a central role in Michelin’s off-road strategy. They enable the business to provide customers with traction, load distribution, and durability solutions aligned with the priorities of today and tomorrow’s farming sector: productivity, soil compaction, and sustained performance.
The conversion track systems (CTS) and trailed track systems (TTS), also popular in the agricultural sector, adopt the Michelin brand without a name change. This rebranding – which comes without changes to products, performance or manufacturing processes – is intended to simplify the customer experience.
While retaining its agricultural tracks and systems, Michelin has kept its material handling (tyres, services, industrial wheels) and Powersports activities.
