Goodyear Offering Total Mobility Experience at Transport Logistic 2023

Goodyear at Transport Logistic

Goodyear is offering visitors to Transport Logistic 2023 in Munich a new look at Goodyear Total Mobility, which is the manufacturer’s holistic mobility concept for modern truck fleets. Under the motto: "More efficiency. More competitiveness. More sustainability”, Goodyear is opening its newly furnished, mobile showroom for central components of the concept at the trade fair.

Goodyear Promoting Total Mobility Concept in Munich

“In our mobile, interactive showroom, we are going to present visitors with the latest from the world of Goodyear Total Mobility. The display on board our truck is interactive, partly using augmented reality, and is therefore just as spectacular as the customer benefit of our mobility concept,” says Oliver Sindermann, Sales General Manager Commercial DACH. "We are thus pursuing our goal of being close to the customer and strengthening our mission as a mobility partner for the present and future of the transport industry," explains Sindermann.

With a mixture of real and virtual elements, Goodyear is offering a special experience in the showroom that highlights the benefits of all three product lines. These lines are: innovative tyres such as the fuel-efficient Fuelmax Endurance, solutions in the form of cloud-based TPMS for predictive tyre pressure monitoring, and sustainable services like retreading with Goodyear for four tyre lives instead of just one.

Goodyear Show Truck Stationed at Booth 706/2 at Transport Logistic

Transport companies are being confronted with different market development signals and tightened regulation with more and more fleets having to lower their costs and at the same time reduce their CO2 emissions. With Goodyear's mobility concept, fleets can reduce their total cost of ownership, reduce their carbon footprint, increase vehicle availability and improve service quality thus increasing their competitiveness

The transport logistic is the first stop for the Goodyear show truck on the Goodyear Drive Results Tour 2023 through Europe. The mobile showroom will in the outdoor area (booth 706/2) of the Munich Exhibition Center from May 9th to 12th, 2023 with interested parties encouraged to register online if they wish to visit the truck and at the same time secure a free trade fair ticket.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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