Goodyear Respond to Trump Attack

Goodyear has been shrouded in controversy the past 24 hours after US President Donald Trump called for a boycott of the tyre manufacturer.

Trump Targets Goodyear over Campaign Clothing Ban

The attack from the US President came following leaked images and reports that Goodyear had prohibited staff from wearing Donald Trump campaign clothing, specifically MAGA and “All Lives Matter” items whilst approving “Black Lives Matter” attire.

In his attack the US President tweeted: “Don’t buy GOODYEAR TIRES - They announced a BAN ON MAGA HATS. Get better tires for far less!”

Yesterday, Goodyear became the focus of a conversation that created some misconceptions about our policies and our company. Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so. pic.twitter.com/oO6jUg2rTR
— Goodyear (@goodyear) August 19, 2020

The tweet saw Goodyear’s share price drop by 6% before it later recovered.

In response to Trump’s calls, Goodyear explained that they ask associates to “refrain from workplace expressions in support of political campaigning for any candidate or political party, as well as similar forms of advocacy that fall outside the scope of racial justice and equity issues.

Posted by Richard Wilson on 20 Aug 2020

About the author

Richard Wilson

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.