“Agro ContiSeal is a patented polymer applied to the inside of the tyre to seal punctures caused by foreign objects. It enables the vehicle to continue working even after a puncture from an object up to 12mm in diameter,” Robb explains.
“The sticky polymer helps cover the puncture to prevent loss of pressure and keeps thetractor on the road, avoiding costly downtime and additional costs later on.”
Although the technology is still in development and is not yet available on the market, Continental was thrilled to gain a Silver honour from The Deutsche Landwirtschafts-Gesellschaft for its Agro ContiSeal technology from the Agritechnica Innovation Awards 2022, which shows that industry insiders are looking closely to the attributes of the technology concerning tyre maintenance and protection.
Conferences a Key Return to Form for Agricultural Segment
Having made innovations in both its tyre range and products portfolio, Continental is naturally ready to talk to its customer base. As reported in Commercial Tyre Business, the cancellation of Agritechnica appeared at first to be a repeat of the uncertainty in 2021. However, with LAMMA pushing ahead for its 40th anniversary, albeit, at a later date, there is no longer a sense of deja vu for the sector, like in 2021.
Continental confirmed that LAMMA going ahead is great news for the sector, with the manufacturer confirming its attendence. At LAMMA, Continental will showcase its products while fielding questions on hot topics within the sector, including soil health, the correct tyre pressure and sustainability tips and suggestions. It is these items though, where Continental is focusing its main marketing investment as Robb explains, “Our main marketing investment is to ensure farmers see the benefits our tyres can have on soil health and how, with the right tyre at the right pressure, they can improve yield and farm more sustainably.”
Away from the special buzz that trade fairs generate, on a day-to-day level, Continental ended our feature special with words of advice. With a market buzzing with high demand, supply will be, in the words of Robb, the biggest hurdle for this year. Supply chain order issues proved a thorny element in 2021, with external factors plaguing the market. To farmers wanting a streamlined process, Robb is unambiguous in his advice – customers should get their orders in early. And with that note, it’s clear to see that, as we saw in 2021’s recovery, 2022 looks set to be a flourishing year for the sector too.