Sailun Tyre On the Road Again

Sailun Tyre logo

After a very challenging and unique 18 months, Sailun Tyre Europe has announced that they are and have been exhibiting and participating in two prestigious trade shows. 

Sailun Takes on Trade Fairs

In conjunction with their UK truck tyre distributor, Kirkby Tyres, Sailun had a 125sqm stand in Hall 4 at the Commercial Vehicle Show which was held at the NEC, Birmingham, England between August 31st, and September 2nd, 2021. 

Recognised as this year’s largest and most important UK road transport event, the Commercial Vehicle Show provided first-class networking opportunities along with the chance to view new products, patterns, and technology. 

Stephan Cimbal, Sailun Tyre European Marketing Director, commented: “We view this as a very smart initiative – we are committed to advancing the current success of our partnership with Kirkby, and view the CV Show as an important element of increasing Sailun brand awareness, developing relationships, and ultimately, improving our already-impressive UK TBR tyre market share.” 

In addition, Sailun Tyre have also committed to exhibiting at NUFAM 2021. Marketed as the “Trade Fair for Commercial Vehicles”, NUFAM is once again returning to the Karlsruhe Messe – the fair opens on September 30th and runs until October 3rd. 

Sailun Tyre will be exhibiting and displaying both its core brand, Sailun, alongside its sister brand, RoadX. 

Sailun Tyre Business Development Manager for the DACH Region, Andy Wilmsmeier, added: “We first exhibited at NUFAM two years ago, with considerable success. Our stand generated a lot of traffic and brand interest and resulted in the development of key partnerships and a regional network of brand dealers – we aim to develop these relationships, enhancing and improving our network – and raising the profile of our brands, our applications, and our unique product technology. In addition, after many months, it will be great to welcome visitors on a face-to-face basis!” 

About the author

Charlotte Nahon is the Communications and Digital Executive for Commercial Tyre Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


Phone: (44) 1270 668 718

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