Sailun Tyre Become Global Tyre Partner of FC Ingolstadt


Sailun Tyre has made the decision to sponsor its first German football team, the second-division club, FC Ingolstadt, affectionately known as "Schanzer." The collaboration will be for three years, so the Schanzers can count on Sailun’s long term support. 

An Exciting Partnership for FC Ingolstadt and Sailun.

Ringing in the new partnership, Felix Furtmeier, Head of Sponsorship and Sales, commented: “We have been active in a number of major cities over many years and are of course proud to once again be welcoming to our ranks a major company from China. We are well aware of our partner Sailun Tyre's passion for football and hope that FCI can generate plenty of excitement among their employees and customers – especially since this is a strategic partnership that is sure to have plenty of scope for further growth.”

Likewise, Stephan Cimbal, Director of Marketing for the Sailun Group, Europe enthusiastically welcomed the collaboration, commenting: “We are delighted to announce this very special partnership. It emphasises both the Chinese-European co-creation approach adopted with the Sailun brand as well as our philosophy of establishing long-term and meaningful connections with people and institutions. Sailun represents high technology, performance and smart innovations – values also shared by the Schanzer. The Sailun brand delivers solutions for cars and trucks of today and tomorrow – premium quality at a medium price wrapped in a smart experience and customer journey.”

The sponsorship package includes LED perimeter boards at the Audi Sportpark, promotional campaigns in the Audi Sportpark on Schanzer home match days, social media activities, sports and automotive content production, as well as a hospitality package.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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