Sailun Sponsor CF Valencia


Sailun Tyre has announced its first major global sports partnership with Valencia CF, one of the most well-recognised football clubs in La Liga.

First Chinese Brand in La Liga

This announcement marks the first time a Chinese brand like Sailun has ever been present in La Liga, as well as the first time appearing on an official jersey of a top European league team.

Valencia CF President of the Board of Directors, Mr. Anil Murthy represented Valencia CF during the press announcement while Mr. Chen Huang, Managing Director of Sailun Europe was the main representative for the tyre manufacturer. Janis Amolins, Sales Director for Europe, Anissa Zaknoune, Europe Sales Manager, and Niclas Asteberg, Vice Marketing Director for Sailun Group were also in attendance. This year Valencia have also signed Puma as the main kit provider for the next five years while Bwin has partnered as the chest kit sponsor for the next three years.

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


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