With the debut of Farming Simulator 22 this month, BKT and its range of tyres will be available to gamers to equip the virtual tractors and agricultural machinery of the biggest manufacturers in the world used in the game, produced by GIANTS Software.
BKT Sees Major Tyres Featured in Farming Simulator 22
Products that will be included in the simulation will be the AGRIMAX V-FLECTO, AGRIMAX FORCE, AGRIMAX TERIS, MULTIMAX MP 522 and RIDEMAX FL 693 M tyres.
The debut on Farming Simulator confirms the brand's willingness to explore the digital world further. This follows the launch at EIMA 2021 of the BKT Virtual Experience, BKT's new virtual space with a gaming interface, where users can interact and discover the latest news from the company in 3D.
After the release of Farming Simulator 22, the BKT Farming Simulator Challenge will also start on November 29, involving seven Farming Simulator talents. In a series of skills tests, participants will have to prepare a field, sow it, harvest it and sell all crops in the shortest possible time, earning the title of the best virtual farmer. The goal of the initiative is to strengthen the BKT brand and its awareness among the new generations. With the collaboration of some of the best Farming Simulator players, viewers can follow the challenge on both YouTube and Twitch.
Speaking of BKT's growing digitalisation, Lucia Salmaso, CEO of BKT Europe said "We are a brand that takes risks, so what better platform than Farming Simulator to do it? For BKT it is important to explore every area related to the industries in which we are present (agriculture, OTR, industrial), including gaming. Farming Simulator is a great opportunity to bring the general public closer to the agricultural world, a sector to be discovered. That's why we're big fans of the game and happy that gamers now have the opportunity to virtually choose us."
“We are pleased to have gained another well-known international partner in BKT for our Farming Simulator brand,” added Martin Seidel, Account Manager at GIANTS Software. “This new partnership once again underlines the importance of our product within the agricultural industry. With tyres from BKT, our players now have the opportunity to configure their machines with even greater choice.”
After the numerous partnerships stipulated by the brand in the sports field, Farming Simulator represents a new channel of visibility and communication for the tyre manufacturer, who has been working hard this year to connect with its users and end customers through work but also through leisure, and, now through Farming Simulator, with the third medium of play.