Monster Jam Returns to Europe

Monster Jam
BKT sponsored the Monster Jam Europe Tour for the fourth consecutive year.
Once again, the Monster Jam Europe tour is in the spotlight – even more energetic and thrilling than ever. The show sponsored by BKT for the fourth year in a row provides a great experience to all motorsport enthusiasts. An adventure full of freestyle stunts attracting the attention of more than 4 million spectators worldwide, who are left breathless while watching the acrobatic stunts of these Monster Trucks.

Fitted with special BKT branded tyres, the Monster Trucks are ready to run at full blast at the Vicente Calderón Stadium in Madrid on June 17, and then to proceed to the Parc Olympique Lyonnais in Lyon on June 21.

Like every year, BKT is on the tour as the official and exclusive tyre manufacturer of Monster Jam, equipping the Monster Trucks with the appropriate tyres to perform the stunts, flips and tricks in full safety. BKT has conceived a purpose-built tyre coming up with the resistance to face these challenges. The BKT Monster Jam tyre ensures decent performance, whether it is about racing duels over obstacles or freestyle competition.

BKT is partner of the event based on an agreement with Feld Motor Sports - the producer of Monster Jam. This agreement is valid until 2020. The event allows BKT to field its knowledge and skills in developing Off-Highway tyres even for the most unusual application directly on the stage. The media attention and growing number of fans is significantly contributing to the strengthening of BKT’s positioning and image worldwide.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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