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First SuperTruck Convention Held

First SuperTruck Convention

The first half-year was one of continuous growth for SuperTruck, the dealer network partnered with the Prometeon Tyre Group.

Prometeon’s Supertruck Network Grows in Europe

In May the SuperTruck network attracted interest at Transport Logistic, the Munich trade fair dedicated to fleet operators.

The first SuperTruck International Convention took place in Parma with dealers from Italy, Poland, Greece, United Kingdom, Spain, Germany, Switzerland, Austria and Belgium. It offered the opportunity to share the current and future strategies of Prometeon, the new and improved Serie 02 tyre range, new marketing activities to promote the Prometeon brand and the SuperTruck network’s business, and the expansion of the SuperTruck project in Europe.

Francesco Antonacci, CEO Europe Region stated; “In this first International Convention, we wanted to show how firmly we believe in building a privileged relationship with our customers. We regard this type of relationship as a partnership. We are indeed convinced that sharing the desire of building a medium-long-term relationship can benefit both parties involved and that the collaboration with specialised dealers, above all, will tangibly improve and refine the service provided to end customers. To this aim, we will put an increasing emphasis on the SuperTruck project and on the development of support services”.

SuperTruck was initially launched in 2016 in Italy. The SuperTruck network started with the setting up of the consortium in 2019, which currently boasts more than 34 participating dealers. In 2020 it debuted in Poland, then in Greece, Cyprus, the United Kingdom, Spain and Portugal, and is also being developed in Germany and Switzerland.

At this first European SuperTruck Convention, dealers from across nine countries in Europe were introduced to the Parma Calcio football team, sponsored by Prometeon and toured the Emilia region.

SuperTruck is a network of independent dealers highly specialised in the Truck & Bus sector. Its distinguishing traits include expertise, experience and the passion which the network puts at the service of its customers. SuperTruck offers dealers a broad range of services and cutting-edge products, also thanks to the partnership with Prometeon Tyre Group, it lends its technological know-how and support to dealers on their professional growth path. Being a partner of SuperTruck allows the Prometeon Tyre Group to offer innovation, ideas and solutions, increasingly establishing itself as a professional reference for fleets, in addition to its own complete portfolio, which includes the new Serie 02 range and all dedicated services and activities, some exclusive to the network.


The jewel in the crown of SuperTruck is the services it offers: PRO Check, PRO Management, PRO Time (24/7 road assistance with a high-quality service) and PRO Campus (a training programme for the network that focuses on tyre technology, maintenance, inspection, monitoring and performance analysis). There’s also the innovative Prometeon Fleet Fit: a new commercial offer with a high standard of service, tailored to the actual needs of each individual fleet. It includes fixed monthly costs, a pre-defined number of tyres and operations on an annual basis, platform-based management and control of operations for an all-round service that reduces costs and, above all, tyre management problems for your fleet.

Andrea Bottini, SuperTruck and Services Manager Europe added; “SuperTruck, which is a non-exclusive network, relies on strong ties with Prometeon, in addition to specific expertise, which is a necessary prerequisite in the truck sector. The idea is to create strong synergies and cooperation between manufacturer and dealer and also among dealers themselves, which are generally heavily focused on the more concrete business aspects. SuperTruck stems from the assumption of a mutual exchange of value over time”.

The SuperTruck network represents the ideal solution for dealers since it guarantees independence, coordination and support for the activities of each individual affiliate with a transparent approach, clear rules and shared plans while always respecting the individuality of each partner dealer.

It is the symbol of the all-round mutual collaboration between Prometeon and dealers that makes Prometeon the “partner of choice”. The key word is partnership, which is aimed at providing the best products and services to fleets and to European hauliers.

Prometeon offers the network a rapidly evolving, extremely high-performing range that is adequate for the industrial vehicle sector, plus activities and services to help manage end customers, proactively supported by the Prometeon sales team, consultancy on assortment, technical training on products and the most advanced services, but also management training and exclusive marketing and commercial support, through an approach tailored to the needs of the individual markets.

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