Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Prometeon Partners with Parma Calcio
A multi-year partnership has been agreed upon between Prometeon Tyre Group and the successful Italian club, with logos on display at the Tardini stadium and on the first team’s football shirts.
Prometeon to Sponsor Parma Calcio
The sponsorship agreement between Prometeon and Parma Calcio football club officially kicked off on Friday, 12 August, when Parma drew 2-2 against fellow Italian team Bari as part of the 2022/2023 season of the Serie B Football Championship.
The deal will last several years and provides an opportunity to enhance the visibility of the Prometeon brand further, while also supporting one of Italy’s most successful football clubs, which has won three Coppa Italia titles, one Italian Super Cup, one UEFA Cup Winners’ Cup, two UEFA Cups and one UEFA Super Cup over the years. After AC Milan, Juventus and Inter, Parma Calcio is ranked fourth among Italian clubs in the UEFA general ranking for the number of titles won.
Commenting on the announcement, Roberto Righi, General Manager of Prometeon Tyre Group, said; “With this agreement, we get involved with a sport that arouses the passions of millions of people worldwide, alongside a prestigious football club that has clear ambitions for the future. We will support Parma Calcio in a growth project that looks to the future and shares our values.”
He continued; “The project is consistent with the development path that Prometeon Tyre Group is currently undertaking. We passionately believe in this partnership, and we are sure that it will help us establish an even closer bond with our suppliers and customers and our 8,000 and more employees worldwide.”
The ‘growth’ project led by Kyle Krause, an American entrepreneur and chair of Parma Calcio since September 2020, will revolve around a team engaged in building its own distinct identity and is unique among its kind, with investments that look to the future. The strategy is in line with the one adopted by Prometeon Tyre Group, which has therefore decided to help the club in its growth path.
The project will also rely on the presence of an experienced and famous footballer, captain Gigi Buffon (World Cup winner in 2006 and winner of 10 league titles, who debuted in the first division with Parma back in 1995), and on the insight of the new coach, Fabio Pecchia. He already boasts two promotions to Serie A in his career.
The partnership has several strong points:
First of all, it is an opportunity to strengthen the Prometeon brand further. It is not by chance that the initiative takes place in an important year for the Group, during which the new-generation Serie 02 PIRELLI-branded tyres were launched.
Serie 02 represents the most important product launch in Prometeon’s history. To underline the design and production effort and technological innovation involved in the manufacture of these tyres, for the very first time, the “Prometeon Engineered” logo appears on the side of the tyres because Serie 02 is the first generation of tyres developed entirely in the Group’s R&D centres.
Prometeon will initiate these activities with Parma Calcio, its partners, customers, and fleets. The aim is to be part of a significant football arena, with key opportunity areas revealing the values and shared ideals of the two brands involved, Prometeon and Parma Calcio 1913: with guided tours, visits to the museum, meet-and-greets with champions, challenges with footballers and the spectacle offered by the Ennio Tardini Stadium experienced from the main grandstand.