Michelin Spain and Portugal’s New Marketing Director
Elena Iborra assumes the Marketing Management of Michelin Spain and Portugal. Responsible for all product lines, Elena will contribute to accelerate the growth of Michelin in Spain and Portugal. As well, she will propel the Michelin Group’s premise forward of putting the customer in the spotlight.
Born in Valencia, Elena has a Bachelor’s and Master’s in Business Administration and Management from ESADE (Barcelona) and CEMS Master in International Management from ESADE and UCD Smurfit Graduate Business School. She has worked in the renowned multinational companies in the consumer sector in different countries in Europe and Asia, gaining extensive experience in the areas of operations, digital and communication which have contributed to her broad understanding when developing marketing strategies and business insights with a 360 degree focus.
Regarding her appointment, Elena Iborra states: “For me there are two things that make Michelin a company very special: our commitment to society, as well as our ability and courage to imagine the future and achieve it through innovation. Michelin has always been a pioneer in Marketing, bringing the future closer to the client through the best user experience, just as it did with the creation of the MICHELIN Guide. I feel delighted to be able to lead, together with the rest of the people who work in the company, the experience of mobility of the future, in which Michelin will continue to be key with more sustainable, intelligent and connected.”