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PRINX Celebrates the Launch of XELERA EcoLine and 50 Years of Innovation at Cologne Event

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prinx event
PRINX brought together customers, distributors, media representatives and industry partners from across Europe for an exclusive evening event at KölnSKY during The Tire Cologne 2026, celebrating innovation, partnership and the official European launch of the new PRINX XELERA EcoLine truck tyre.

PRINX Event at KölnSKY

Set against the backdrop of Cologne’s skyline, the event highlighted two important milestones for the company: the 50th anniversary of PRINX Chengshan and a decade of growth and development for PRINX Europe, based in Darmstadt, Germany.

The evening’s main focus was the ne...

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