From 9 to 11 June, PRINX will showcase its latest commercial vehicle tyre developments, focusing on innovation, technology and the launch of its new Xelera truck tyre range.
The Latest Developments
At Hall 8.1, Stand B-038/C-039, PRINX will present new products and provide insights into its European business strategy, market trends and research and development activities. The company will also host a conference session, “Smart Drive from Rhine to Europe,” on 9 June, highlighting its approach to growth and innovation in the European market.
A major highlight of the exhibition will be the debut of the Xelera truck tyre portfolio, developed specifically for European operating conditions and manufactured in Thailand. The range includes:
A major highlight of the PRINX presence at The Tire Cologne 2026 will be the debut of the Xelera truck tyre portfolio, developed specifically for European operating conditions and manufactured in Thailand. The range includes:
- Xelera Route for regional transport applications.
- Xelera EcoRoute for hybrid and mixed-use operations.
- Xelera EcoLine for long-haul transport.
The Route and EcoRoute products will be displayed on the exhibition stand, while the premium Xelera EcoLine tyre will be officially introduced during the company’s PRINX Launch Night event on 10 June.
Alongside the Xelera range, PRINX will showcase commercial vehicle tyre products from its sister brands Austone, Fortune and Chengshan, as well as selected passenger car tyres from across the group’s portfolio.
The company will also highlight developments in the agricultural and off-the-road sectors, reflecting its broader commitment to serving multiple tyre market segments.
