PRINX has launched its 2026 customer engagement programme with a partner event held alongside the opening round of the European truck racing season at Misano, Italy.
PRINX Customer Engagement Event
The PRINX event brought together around 35 distributors, fleet representatives and business partners from across Europe, including attendees from Italy, Romania and Ukraine, providing an opportunity for networking, discussions on market developments and the exchange of industry insights.
Held at the Misano World Circuit on Italy’s Adriatic coast, the event combined business activities with access to one of the leading fixtures on the European truck racing calendar. Participants discussed current market trends, challenges facing the commercial tyre sector and opportunities for future collaboration.
Ari Salah, Marketing Manager Europe at PRINX Europe, said the event provided an opportunity to strengthen relationships with customers and partners in an informal setting.
“Misano was a fantastic way to start the season and reconnect with our partners in a dynamic and engaging environment,” said Salah. “Events like these strengthen relationships beyond day-to-day business, creating valuable opportunities to exchange ideas, discuss market developments, and build the foundation for future growth together.”
According to PRINX, the Misano event is the first in a series of customer and partner activities planned throughout 2026 as the company continues to expand its presence across European markets. PRINx said such events play an important role in supporting business relationships and facilitating dialogue between customers operating in different regions and market segments.
