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SAILUN starts “ROAD TO COLOGNE 2024 ” European Journey

White SUV driving on a road above a village and lake somewhere in Europe

Sailun will present up to 20 product innovations at Tire Cologne 2024.

SAILUN Innovates: Tyre Performance for Conventional and Alternative Drive Systems

Tyre performance for conventional and alternative drive systems is becoming increasingly important in Europe and globally. The SAILUN Group, one of the top 12 tyre manufacturers in the world, has grand ambitions in the run-up to THE TIRE COLOGNE 2024, the leading international trade fair in Cologne, from 4th to 6th June 2024. This is reason enough to break new, innovative ground. SAILUN Europe is, therefore, going the extra mile.

For the first time, six key markets will be visited during the ‘ROAD TO COLOGNE 2024’ tour schedule. The aim is to bring the potential of the SAILUN tyre range with the latest EcoPoint3 technology even closer to the European dealer network on-site. A variety of electric, hybrid, and thermal car models will showcase the broad range of the latest SAILUN tyre generations. The tour will run through Germany, Poland, Italy, France, Spain, and the UK.

Roadshow Partners and Local Flavors: Highlights of Tire Cologne 2024

Key partners in the respective markets will also participate in the roadshow, as well as country-specific sights and local specialities. The stories will be shared on social media, in the local markets, and in content produced for the Tire Cologne show.

“A special, compact but no less demanding tour with many stops and stopovers at dealers in our important European core markets. We are particularly keen to offer our local partners the opportunity to not only get an idea of the latest range of tyres and their specific characteristics on site in the markets but also to enter into a direct dialogue with them and make them an integral part of our story “, emphasized Stephan Cimbal, Marketing Director SAILUN Europe, at the start of the tour. The five-week ROAD TO COLOGNE’ will help consolidate and further expand SAILUN’s premium status in the European core markets.

With the ‘ROAD TO COLOGNE 2024’ finishing with one of the cars directly on the stage at the show, SAILUN wants to underline its ambitions for the SAILUN Group, which is now already one of the top 12 tyre manufacturers in the world. Make sure to mark your calendar for the SAILUN press conference at THE TIRE Cologne on Tuesday, June 4, 2024, from 11:00 to 11:30 a.m. at Hall 07.1, Stand C040.

This will also be the time to unveil the latest generations of PCR, TBR, and speciality products; up to 20 new models will be presented to the international media and customer base. In addition, a brand new development and approach for EVs and hybrids will also be seen for the first time in Europe.

“We always compete with a clear premium claim in all areas and thus guarantee the right performance in all weather and road conditions in addition to safety, control and energy efficiency. It is important for us to make it clear that behind every new SAILUN tyre, there is always an inspiring story that tells of how our belief in innovation helps to turn visions into reality “, says Cimbal.

“Our purpose is to make great tyres – that’s why we see ourselves as ambassadors in the field of tyre innovation and are convinced that our quest for constant improvement of tyre technology can overcome the limits of what is possible today. And there is another aspect based on consumer insights that we must not forget when thinking about making great tyres, that we will share at Tire Cologne 2024 “.

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