Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over the 2024-2026 three-year period
Prometeon Becomes Official Tyre Partner of Italy’s National Football Teams
The partnership was formalised 13 November 2023 in Coverciano, in the presence of the Chairman of FIGC, Gabriele Gravina, the national team head coach, Luciano Spalletti, and Prometeon’s Chief Executive Officer, Roberto Righi.
Roberto Righi, CEO of Prometeon Tyre Group said; “The national football team unites the entire country in its passion for football and in the desire to compete at the highest levels in the world’s most popular sport. Talent, the desire to win and, above all, team spirit – the essentials of sport – are core values for Prometeon as well. Moreover, this collaboration is an important opportunity to enhance brand visibility and experience for our business partners and our people alike”.
Gabriele Gravina, Chairman of FIGC added; “We welcome Prometeon as Official Tyre Partner of Italy’s national football teams and thank the company for contributing to the national side. Ongoing research aimed at improving reliability and performances are fundamental factors common to all our various experiences, and we will work together as a team to attain ever more ambitious goals”.
The group already features in the SBK World Championship and is co-title partner of the Pata Yamaha Prometeon WorldSBK Official Team, besides being the main sponsor of Parma Calcio. The agreement with FIGC will allow the tyre brand to further enhance its visibility through the company’s various communication platforms and thanks to the numerous face-to-face events scheduled in the build-up to the final stages of the most important international competitions to be held in 2024 and 2026.
The Prometeon logo will appear in the backdrops during press conferences and in LED walls within playing fields. Moreover, Prometeon tyres will equip the coach used by the Azzurri teams when travelling.