In the second in our series of short video reviews from the 2026 Tire Cologne trade show, we report from the Prinx Chengshan stand, where the parent group is celebrating its milestone 50th anniversary. Commercial Tyre Business correspondent Richard Wilson explores the company’s complete product portfolio launch under the Prinx brand, featuring the premiere of the Xelera truck and bus radial family — including the EcoLine, EcoRoute, and DurableRoute series. He highlights key technological advancements such as 5-belt Matrix casing structures, InkTech sidewalls, and X-Chip smart tyre tracking, alongside the brand’s rapid expansion into OTR and agricultural radial segments, culminating in an exclusive anniversary gala at KölnSKY.
Episode #2 of CTB: Video Insights is Now Available on YouTube!
Watch this quick highlight video to hear all about Prinx Chengshan’s groundbreaking Xelera tyre range and their tech-driven European growth strategy
Chapters:
0:00 Introduction to Tire Cologne 2026 Video Series
0:12 Prinx Chengshan 50th Anniversary & Complete Brand Portfolio Launch
0:42 Unveiling the Xelera TBR Range: EcoLine, EcoRoute & DurableRoute
1:11 Matrix Technology, InkTech Sidewall & X-Chip Smart Tyre Solutions
1:41 Off-the-Road (OTR) Expansion: E3, L3 & Mobile Crane Tyres
2:00 Agricultural Radial Lineup: High Traction & Carcass Stability
2:18 Milestone 50th Anniversary & Gala Night at KölnSKY
2:49 Tech-Driven European Strategy & Future R&D Vision
3:15 Conclusion & Upcoming Video Insights. ·
