PRINX Europe used the 2026 Truck Grand Prix at the Nürburgring as an opportunity to strengthen customer relationships and showcase its latest commercial vehicle tyre technology, welcoming around 30 B2B customers from Germany, Poland, Lithuania and Romania.
PRINX at Truck Grand Prix
The event focused on the PRINX XELERA EcoLine, the company’s new long-haul truck tyre manufactured in Thailand. Displayed in the PRINX VIP hospitality area, the tyre was introduced alongside a three-day customer programme featuring access to the European Truck Racing Championship (ETRC), VIP paddock hospitality, networking opportunities and an exclusive customer dinner near the Nürburgring.
According to PRINX, the event formed part of its Loyalty Programme, aiming to combine customer engagement with motorsport and product innovation while strengthening long-term business relationships.
Guests also had an opportunity to learn about the key performance features of the XELERA EcoLine, while PRINX reinforced its presence in the commercial vehicle sector through its continued sponsorship of Garrett Trucksport.
Ari Salah, Marketing Manager Europe at PRINX Europe, said: “Building long-term partnerships goes far beyond business meetings. Events such as the Truck Grand Prix at the Nürburgring allow us to create unforgettable experiences for our customers, strengthen personal relationships, and showcase the innovative strength of the PRINX brand.”
Austone Tires and Fortune Tires were also represented at the event through long-standing distribution partners Küke and Woerlen, highlighting the breadth of the PRINX Chengshan commercial vehicle tyre portfolio in Europe.
