Pirelli and the Emirates Team New Zealand have announced that they have signed a partnership agreement for the 2017 America’s Cup 2017. Pirelli will be the official sponsor of the 2-time winner of the world’s premier sailing competition, which this year will take place from May 26 to June 26 in Bermuda.
The Pirelli logo will feature on the boat and its rudders, which for the occasion will become a metaphor for the tyre. Just as the tyre, in fact, ensures a vehicle’s performance and control, so does the rudder guarantee the mastery of the vessel. Taking part on this sporting challenge underlines the link between Pirelli, which sponsors 350 motor championships in the world, including F1, and racing, be it on the track, road or sea.
Marco Tronchetti Provera, Pirelli CEO and executive Vice President says: “The sponsorship of the Emirates New Zealand adds to the already rich portfolio of high profile sporting collaborations which Pirelli, has and which has grown ever richer in recent months, even beyond motor competitions, with the goal of strengthening the brand’s positioning at the high end of the market”.