After sponsoring the FIS Alpine Skiing World Championships, Pirelli is showing its interest in another winter sport, namely ice hockey. The Italian tyre firm will be an official sponsor of the IIHF Ice Hockey World Championship, which will take place in Cologne and Paris from 5-21 May. Pirelli’s sponsorship of the Ice Hockey World Championship will also be renewed over the next four years, up to 2021.
Pirelli has agreed to sponsor the IIHF Ice Hockey World Championship
The Ice Hockey World Championship joins Pirelli’s winter sports sponsorship portfolio in Italy and Switzerland, key markets for Pirelli winter tyres. In 2017, Pirelli remains a partner of FISI (the Italian winter sports federation) and the company logo will accompany the athletes during the forthcoming world championship season.
Pirelli is also backing Swiss-Ski (the Swiss skiing federation) for the seventh consecutive year. Pirelli’s commitment alongside FIS, through Infront Sports and Media, will continue for the championships to be held in Are, Sweden (in 2019) and Cortina, Italy (in 2021).