The tyre labels on Nokian Tyres’ products now have a new look as we start 2019.
New Labels for Nokian
The new label design draws its inspiration from Scandinavian nature and features landscapes from beneath the northern lights as well as adventures on snowy mountains. With the new look of the labels, Nokian Tyres wants to emphasize the high quality of its products, the Scandinavian values it represents as well as the promise to offer peace of mind in all conditions.
The new tyre labels have several variations according to the product and the market. Tyres that do not require EU values will have six labels, each with a different image. Premium studded tyres will have three labels featuring images of winter. Furthermore, the label containing the EU values for fuel economy, wet grip, and exterior rolling noise will also receive a new, arctic look.
The information on the labels will not change. They will continue to include all of the information that is important both for the dealer as well as for the consumer, such as the tyre size and load capacity. The label renewal concerns all of Nokian Tyres’ passenger car, SUV, and van products in the summer, winter, all-weather, and all-season categories.
Renewing the labels is a part of Nokian Tyres’ larger brand redesign that was launched earlier this year. The new brand look reflects the company’s long history, sustainable operation, and Scandinavian values.