Magna Tyres Group has become the Platinum Sponsor of the Dutch walking event ’80 van de Langstraat’. Participants of the annual event have to walk 80 kilometres and they have to complete it within 20 hours.
Magna Operates Globally but Remains Locally Invested
In just 16 years, Magna Tyres has grown into a global operating company with multiple sales offices, warehouses and activities in over 130 countries worldwide. Despite the growth that has been achieved so far, Magna’s headquarters and main warehouse still remain in its home town of Waalwijk, Netherlands. Because of its roots, Magna Tyres and wants to remain invested in the region.
Even though it is Magna Tyres’ goal to increase its global presence and to strengthen its position as the largest second tier supplier of Off-The-Road tyres, it is also its wish to keep the heart of its operations in the area were it comse from. Magna Tyres is a family owned company with a strong connection to the area, so supporting such a family event in its home town is a perfect fit to increase its local presence and to create awareness for its activities.
De 80 van de Langstraat
‘The 80’ as it is known locally, truly is a community event. Throughout the whole route of 80 kilometres, festivities take place to celebrate and cheer on the participants. The route starts in the city centre of Waalwijk and goes through various towns surrounding Waalwijk before finishing back in the city centre. The event starts in the evening of September 10th and will conclude in the afternoon of September 11th , where the participants are warmly welcomed by friends and family.
Magna Tyres will support various practical and logistical matters during the event itself, but it has also placed its 57,000 m2 main warehouse in Waalwijk at the disposal for the organisers to store their equipment all year round. Not only does Magna Tyres support the organisation of the event in the traditional sense. Various Magna Tyres employees will also take part in the event as participants. Therefore it is safe to say Magna Tyres Group is incredibly invested to turn this years 80 van de Langstraat into the same success as always.