Magna Tyres recently renewed its Website and Brand Promise
Magna Tyres has recently given their website a revamp which also incorporates a progressive update on the company’s Brand Promise and Customer Values.
Robert Gruijters, Head of Marketing at Magna Tyres says, “With the re-positioning of our brand promise and customer values we want to portray more accurately on our customer feedback. With an NPS of +42, it clearly shows we exceed customer expectations. Our brand promise “Always” demonstrates our can do mentality, which is part of our DNA.”
The mark the next chapter in Magna Tyre’s development, the company has sharpened its ‘Brand Promise’ with a view to taking their perception of ‘added value’ to the next level. This brand momentum encapsulates the company’s capabilities and dedication to its customers.
In this sense, four key areas have been intensified , namely their flexibility, human resources, expertise, and value for money.
Robert concludes, “At the same time Magna has also taken the opportunity to move closer to a greener and more efficient way to distribute our tyre catalogue by transferring all the information onto a small card which when scanned will be redirected to the Product Page.”