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Macgregor’s Partnership with PCL sees Increased Brand Presence across the Highlands

Macgregor PCL Highlands

MacGregor Industrial Supplies is expanding its stock of PCL’s products by increasing brand awareness at five sites across the Highlands and East coast of Scotland.

MacGregors recently signed up for PCL’s Partner+ programme

As a valued customer for more than 20 years and due to the popularity of PCL’s products at the main depot located in Inverness, MacGregors wanted to alert customers further afield to the range available to them.

Hydraulics Division Manager, Alastair Dinsdale, said: “We became a longstanding customer of PCL because the known quality of their products is a big selling point, and the pricing is absolutely spot on. We signed up as a Partner+ distributor as we were looking to expand our stock with wider distribution throughout the Highlands.”

MacGregor’s core PCL stock range includes tyre inflation equipment, quick release couplings, hose reels and air preparation units, along with TECALEMIT’s fuel dispensing triggers.

This Partnership will allow Distributors to access the Pneumatic Expert’s finest In-store Solutions

In addition, PCL provides marketing support via a dedicated specialist who works closely with our Partner+ members. Alastair said: “PCL is one of the few companies to offer marketing assistance. Our contact Ben Spotswood is also very responsive and supplies us with easily accessible assets and material, such as brochures, posters and leaflets. This is especially helpful for our external sales reps who visit customers on site.

“From PCL’s point of view, the respect is mutual”, said Michael Dooker. “It’s been great to work with such a proactive and forward-thinking company as MacGregors. They are an example of the success that can be achieved through our Partner+ programme, and how working together with PCL can make an immediate impact, with ongoing support in place to reap long-term rewards.”

PCL Managing Director Lee Wright said: “It’s fantastic to hear such positive feedback and to see an established customer such as MacGregors expand successfully through our Partner+ initiative.We create our high impact display solutions to energise instore offerings, increase footfall and sales. I am delighted to see that achieved so quickly in Inverness – and extremely proud that MacGregor’s are benefitting from the support provided by Michael and our marketing team to increase brand knowledge and awareness across the Highlands.”

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