Michelin Enters Farming Simulator 22 Universe


Michelin has become an official partner of Farming Simulator 22. All players can now experience the environmental and productivity performance of Michelin’s agricultural tyre range when the game launches later this month.

Michelin Right at Home on Farming Simulator 22

With a full range of agricultural tyres supporting farmers regardless of the vehicle type or application, Michelin’s products will now be available in the digital world.

As well as offering players access to Michelin’s tyres, this new launch of Farming Simulator 22 offers many new features and technical improvements. The Farming Simulator franchise was introduced in 2008 and has seen sales of over 25 million since then, around the world. This game, developed and published by GIANTS Software, is now in its eighth evolution.

Speaking about the partnership, Bastien Nourisson, Agriculture Communication Manager at Michelin, says: “Since 1935, Michelin has been helping farmers to equip their vehicles with tyres that have constantly evolved in terms of sizing and technology. Michelin has always been committed to advising farmers on the best choice of tyres for their vehicles and activities to ensure the best possible performance. As a natural evolution, we are pleased to continue in this direction by offering millions of Farming Simulator players our complete range of tyre solutions.”

In the virtual world, players can benefit from Michelin tractors through to sprayers, to the harvesting equipment and back to the trailer, all in the ranges, sizes and technologies available in real life, in what is shaping up to be a big addition to Farming Simulator 22.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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