The second of the MAGLIFT line is the MAGLIFT PREMIUM, a solid tyre which is another product that was launched recently for forklifts operating in tough port, mining or scrap yard applications. It is characterised by an extra deep tread that provides a longer life cycle, in addition to which the tread’s robust and aggressive nature enables operators to count on enhanced steering control and great forward and lateral traction. The central grooving of the tread also allows for low rolling resistance.
BKT Intending to Expand Presence Across all Markets
Salmaso explained that this plentiful and varied range has come about from BKT’s single and important strategy that is applied to all the markets where it is present: constantly and continuously expanding its portfolio. This strategy allows the manufacturer to be in a position to respond to all requirements in terms of compounds and sizes.
Salmaso detailed, “Each user has specific needs which are theirs alone, to which must be added the particular type of machinery, operating conditions, soil. The variables to supply the perfect tyre are numerous, and this is why the BKT range is very wide.”
This is supported by the fact that BKT’s range has over 2,700 tyres on the market in total, with more to come.
As for individual markets, BKT are not focusing on any particular territory or region at this moment in time, but according to Salmaso the company is looking to strengthen its presence everywhere. “BKT is already present in over 160 countries worldwide, and from this point of view the strategy is to enhance our presence everywhere, in parallel. Our focus is the whole world.”
Tyre Technology: Nanocompounds and Nanomaterials at the Front of BKT’s R&D Efforts
BKT’s reach is already global in terms of its commercial operations, but also in its marketing activities, which range from sponsoring 7 IPL Teams and the BBL in Australia in cricket to Serie BKT, La Liga and Ligue 2 BKT in football and to becoming a presenting partner in the World Men and Women’s Curling Championships. For the outsider looking in it would be tough to guess what the company’s goals would be given its enviable product range and marketing platform.