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BKT Tires Joins the Metaverse

BKT Tires Metaverse
BKT Land is the latest technological innovation from BKT – a virtual reality in which users can live, interact and deepen their tyre knowledge through avatar technology.

BKT Tires Looks to Share a Virtual Reality 

Available to everyone, BKT Land offers users three show rooms containing all tyre lines of the Agricultural, OTR and Industrial segments. Every showroom displays over 50 products and 3D exploration, technical data sheets and other audiovisual material.

There are also four thematic areas in the form of stands, entitled Sponsorships, Network, Fans and Events. 


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