Bridgestone Acquires iTrack Solutions Business from Transense Technologies


iTrack is a globally-preferred provider of tyre management solutions for the off-the-road vehicle market. The strategic acquisition strengthens Bridgestone's complete solution portfolio for mining customers around the world. iTrack's tyre pressure monitoring system captures accurate, real-time tyre data and live vehicle location tracking information. 

Bridgestone Purchases iTrack Solutions Business 

Bridgestone Corporation (Bridgestone) announced it has completed the purchase of the iTrack Solutions Business from UK-based Transense Technologies PLC (Transense). 

iTrack is a globally-preferred provider of tyre management solutions for the off-the-road (OTR) vehicle market. The business offers a comprehensive tyre pressure monitoring system (TPMS) specially designed for mining tyres. In addition to tyre temperature and pressure monitoring, the iTrack tyre management platform provides customizable geofencing, speed alerts and more to help mining customers optimise their operations for increased productivity and profitability. 

"This acquisition helps move Bridgestone closer to its goal of becoming a leader in sustainable and advanced mobility solutions," said Tomohiro Kusano, Vice President and Senior Officer, Responsible for G-MAA (Mining, Aircraft, Agriculture) Solutions Business, Bridgestone Corporation. "As a global solutions provider, Bridgestone will create new value for our customers by delivering tyre and mobility-related data that enhances their operations." 

Bridgestone entered into a joint collaboration agreement with Transense in August 2019 and began referring OTR customers to the iTrack solutions platform at that time. Customer response to the tyre management platform has been overwhelmingly positive. Bridgestone will expand this offering to additional OTR customers as it fully integrates the solution into its portfolio. To ensure a seamless transition, all employees of the iTrack Solutions Business will join Bridgestone as part of the acquisition. 

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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