Bridgestone Premieres Latest Products at IAA

At IAA 2018, Bridgestone will once again be attending and this time they will be showcasing new offerings that complement its existing range of tyres and mobility solutions.

IAA: Bridgestone’s Fleet Solutions and Products on Show

Fleets in this day and age require products and services that are efficient, convenient and sustainable. This year’s IAA will see Bridgestone introduce its new generation of Ecopia tyres for truck and bus.

BridgestoneDeveloped and tested in partnership with Bridgestone’s fleet customers across Europe, this new Ecopia range will lower fleets’ operational costs all year-round by reducing fuel consumption, and with the unique benefit of good wet grip and enhanced mileage. These new tyres are designed for multiple lives by retreading them with the Bandag process.

Bridgestone will also premiere a new vehicle maintenance solution for fleet customers at IAA. Using digital technologies, this leading-edge offering will provide fleets with data-based insights that ensure vehicle uptime and limit the common challenges of day-to-day operations. 

Bridgestone will also be announcing that, as of 2019, truck and bus tyres will start to be supplied with electronic tagging system RFID (radio-frequency identification).

The addition of RFID will bring further value to fleet customers by enhancing the traceability of their tyre casings and providing a time-efficient and accurate system for data sharing and entry. Customers will be able to freely access their report findings, which will ultimately help to educate the business and optimise their total cost of ownership.

RFID will be used across all Bridgestone’s interfaces and will bring value to their tyre management systems for fleets of commercial vehicles, today better known as ‘Total Tyre Care’.

These latest solutions are just the offerings for today but visitors at the IAA will be able to see Bridgestone’s strategy for the future of mobility with macro trends such as climate change and digitalisation, and the growing influence of CASE (Connected, Autonomous, Shared and Electric), becoming more and more present.

Considering this, visitors at IAA 2018 will be able to witness first-hand some of the areas Bridgestone is working on to provide fleets with safe, efficient, convenient and sustainable solutions for the future.

Bridgestone’s smart corner concept will be showcasing the ologic™ technology, applied for the very first time as a concept on truck and bus tyres. Developed for electric vehicles, ologic technology uses a larger diameter and narrower tread to deliver better fuel efficiency, all without compromising safety.

Another product in their technology field being shown at the IAA includes the Firestone Industrial Products’ Airide™ Pro air damping technology. Designed for trailer applications, the Airide Pro ensures true body and axle control to provide improved ride quality, longer tyre life and reduced total cost of ownership.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.