Bridgestone Golf Sponsorship Pays Dividends

Bridgestone Golf

Bridgestone has reinforced its profile in sports sponsorship with the Bridgestone Challenge at Luton Hoo Hotel Golf & Spa, with a number of successes recorded over the four-day event from September 6 to 9.

Bridgestone Reinforces Golf Sponsorship

The English-based Challenge Tour competition was eventually won by Englishman Tom Lewis by five shots to return to the winners’ circle after a seven-year absence. Lewis carded a seven under par round of 64 to triumph at Luton Hoo Hotel, Golf and Spa ahead of Dimitrios Papadatos, becoming the first Englishman to lift the Bridgestone Challenge and winning for the first time since his 2011 Portugal Masters success on the European Tour.

The Bridgestone Challenge formed the focal point of a package of golf sponsorships this year, which also included the creation of the Chase Your Dream Trophy in partnership with England Golf, which reached out to thousands of amateur players. This grassroots competition, now in its second year, was created by Bridgestone in an attempt to give something back to amateurs of the sport and to elevate Bridgestone’s range of premium tyre products with thousands of amateur players up and down England.

Bridgestone’s North Region marketing manager Andy Mathias said: “We enjoyed four memorable days at Luton Hoo, with scores of visitors coming to see the action out on the course. We were equally impressed by the levels of interaction with Bridgestone off the course too. The consistent messaging and signage - from the gates of Luton Hoo which followed right around the course – and the increased use of tyres as displays all contributed to a great day for our customers.”

About the author

David is the Owner and Publisher of Commercial Tyre Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


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