BKT and Monster Jam Set to be Partners Until 2026

BKT-Monster-Jam

BKT and Feld Motor Sports, the promotor of the Monster Jam show made in USA, have decided to extend their partnership till 2026.

BKT and Feld Motor Sports Continue Partnership Until 2026

The agreement undersigned in 2014, on the basis of which BKT has been Official and Exclusive Tyre Manufacturer for all the 100 Monster Trucks and all the shows all around the world, was about to terminate in 2020.

Following a noticeable increase in brand awareness for BKT and Monster Jam seeing a tyre that has performed to their standards, it was decided that the partnership will continue until 2026.

"We are really glad to continue this path with Monster Jam,” Mr. Arvind Poddar, Chairman and Managing Director of BKT stated.

"The show’s visibility sustains BKT’s effort in terms of growth at a global level. It has actually proven to resound extraordinarily, and our special BKT Monster Jam Tyre has become a true hero. We have been able to concretely demonstrate our skills and knowhow in the Off-Highway tyre segment.”

"BKT and Monster Jam have cooperated in the project to engineer a purpose-built tyre for the Monster Trucks, which from a technological point of view is the most advanced ever,” Bill Easterly, Vice President Fleet Operations of Monster Jam states.

"BKT has spared no efforts to ensure our drivers’ safety promoting at the same time the entertainment value by Monster Jam.”

The BKT Monster Jam Tyre is a 66-inch tyre featuring good stability that thanks to a particular shoulder design enabling to bounce back at the moment of the impact and to regain immediately stability even after landing from 10 meters height. The tyre has a hard and robust sidewall in order to avoid cuts and tears, whereas a special lug design provides good traction. As of today, BKT is working on the development of the third generation of this product.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richardjwilson@btconnect.com

Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.