Pirelli Donates 100,000 Euros to COVID-19 Fight

Pirelli, in light of the present Covid-19 emergency, has decided to cancel the production and launch of the 2021 Pirelli Calendar.

Pirelli Cancels 2021 Calendar

In the context of other initiatives already undertaken by the company, “The Cal” project will donate 100,000 euro to the fight against and research into Coronavirus.

"The production of the Pirelli Calendar has been stopped before, in 1967 and then from 1975 to 1983. The unprecedented Covid-19 emergency has forced us to do so again today. We will return to the project when the time is right, together with the people who today were working on it with us", said the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera.

Posted by Richard Wilson on 01 Apr 2020

About the author

Richard Wilson

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richard.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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